Our dream was to provide people with a sense of belonging through personalized design products. We wanted to create a brand that people could blend with their own personal belongings. However, the biggest problem was proving ownership. Nowadays, notaries solve this problem. The real question was, "Would people be willing to waste their entire day at a notary and pay a large amount of notary fees?" Copyrights would be protected by notaries and defended against any infringement with a lawyer. The system was too slow. With this system, most people would be victims.
In 2020, we discovered blockchain and began to develop a business model around these blockchains. The model worked perfectly because copyright distribution was quick, and customers were not disadvantaged. It was also more secure than a notary. We designed the model on the first Ethereum network, formed the main team, and created a tokenomics system. However, we faced many issues in benefiting from the system, as pump-and-dump scams were affecting both the company and customers, despite being closed test models. Only 11 out of 100 users did not suffer any losses, so we postponed the tokenomics system and prioritized NFTs. We realized that it made more sense to build the ecosystem around NFTs. About six months later, the results were amazing, as we were able to add utility to NFTs easily. Defining the NFT's role in the system was sufficient, and the immutability of smart contracts increased trust in the system. We focused on this system and found that other problems began to arise. The slowness and expense of the Ethereum network were becoming frustrating. For example, if you designed a T-shirt for $20 and used Ethereum to process the payment, you would have to pay an extra $30 in transaction fees based on the network's congestion. This resulted in a total cost of $50, which was ridiculous. While Ethereum had answered most of the security problems, we needed to focus on the future rather than popularity. We began to research decentralized blockchains that could be more secure and less expensive. Polygon (Matic) was cheap and integrated with most marketplaces, but it made it challenging to reach Web2 users. Solana had incredibly low transaction fees and was very fast, but it sacrificed security and decentralization, as the network crashed at regular intervals. Also, because it was not Ethereum Virtual Machine (EVM) compatible, it was not easy to use. We started researching TON and found that the results were excellent. It was incredibly decentralized, had low transaction fees, and was very fast. Transactions were completed in an average of 2-3 seconds. Furthermore, we could intervene in all the works in the Telegram-compatible blockchain with wallets, which provided additional benefits. As a result, we decided to move forward with the TON network. The TON network was developing very quickly, and we began to see the benefits before even launching the project. Payment systems were critical to us when planning for the future, and we successfully achieved this with the TON Wallet's Telegram integration.
We realized that creating an ecosystem through NFTs has made it quite easy to turn it into an investment tool for customers, enable its use as a design, contribute to the company's future, benefit from discounts, and provide them with shares in the company. When we noticed this, we realized that this business has become child's play. We worked very diligently to design a market system to ensure the most efficient benefit from the ecosystem. After a full 3 years, we have brought it to a state where we can present it to you.
During these 3 years, we faced many systemic difficulties, and our team grew. Sometimes, when we presented our project to the public, we faced criticism. Those who see cryptocurrency as gambling made our job very difficult. However, we realized that our timing was very appropriate after we overcame these difficulties. Because the use of the market will help us to spread web3. There is no membership section for the market; you will need a web3 wallet. Through our company, we may be able to include millions of people in web3. Therefore, we always prioritize ease of use. We have plans to increase the usability of web3 in every area. We will talk about these more in the following stages. Currently, we have an ecosystem that we need to focus on. We are realizing a dream in a very different way. This is gratifying for us. We invite those who want to be with us on this journey to our ecosystem.
Best regards,
Chief Executive Officer
SEFA ÇAKIR